Employer Branding: What Is It and Why Is It Important?
Most individuals understood "branding" to refer to a company's logo, brand personality, and general customer perception. All of these factors contribute to brand recognition in general, but they don't go into great detail about employer branding.
Employer branding is based on the impact a company's identity as an employer has on its employees. It's the public face of your business, as well as what clients may expect from you. The reputation of your number of applicants can make or break you. A company with good branding may be able to attract enthusiastic individuals to a position that would otherwise be uninteresting, whereas a company with bad branding may have trouble attracting any applicants at all.
Your employer branding has an impact on the rest of your firm. It has an impact on staff retention, talent pool, and initial impressions. It's critical to think about employer branding ahead of time in a tight labor market.
Employer branding is divided into four components.
Despite the fact that employer branding can be confusing and inconsistent, each company's identity is made up of many components. Despite the fact that no two brands are identical, analyzing them can help you better understand how your firm seems from the outside.
A general framework for employer branding is as follows:
1. Staff Viewpoints
Your employees' opinions are just that: opinions. Do you understand how they feel about working with you? What do they say to each other in the office or on the way home?
2. Candidates' Positions on the Issues
What are job hopefuls' initial impressions of the hiring process? The interview process will be discussed even if the candidate is not hired. Was a prompt response possible for you? Consider your application's submission method. Do you treat everyone with respect, regardless of whether they are a potential client?
3. Identity of the Business
Your corporate brand is made up of customer perceptions of your company. People who think you manage your staff successfully are more likely to pick you over your competitors and do more business with you.
4. The Company's Culture
The common values, mission, and general personality of your workplace form its culture. The deeds and ideas that bring your company together are what keep it together. Your company's culture is alive and well, and it is made up of many different elements. Take into account your company's personality. What makes you unique and sets you apart from your competitors?
What function does employer branding have in the hiring process?
When you hire new employees, you're promoting your company as much as they're pitching their skills to you. We don't have to inform you that marketing your company requires much more than simply matching your candidates' qualifications on paper.
You want to hire the top candidates for the job. This isn't something you achieve by ignoring your brand and wishing for the best. If your candidates must conduct extensive research to determine what type of employer you are, you will lose their interest.
Anybody who is serious about their job search and the possibility of a bad fit will do their research. Maintaining your company's visibility on job search sites and maintaining regular contact with possible candidates will make things a lot easier. Please contact us if you require assistance in training employers.